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Archive | June, 2008

Bloggers & Bourbon

Thanks to Maker’s Mark for providing wonderful bourbon for our blogger meetup in San Francisco.  Todd, Bill, and the Maker’s Mark crew know that I love to talk about the Maker’s Mark Ambassador program. It’s one of the best word of mouth marketing programs ever done.  Deeply authentic – sign up and try it. Blogger […]

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Word of Mouth Crash Course July 30, Chicago


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How to know if your advertising is useless

Replace your logo with a competitor’s. Does the ad still work? If it does, then the ad will do zero to position your company.  Start over.

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Give it away to get people talking

Free samples get people talking, but some things are better at generating long-term conversations.  Logoworks gives away free, well-designed blog templates.  This is great word of mouth. Look for something that lasts.  Templates aren’t one-time mentions, they have a link to the source forever, on every page. Look for people who are connected. Bloggers are […]

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CEO evangelists

Steve Leveen, CEO of Levenger,  is constantly giving me free pens.  He remembers what I like, and when we see each other he always has something for me.  We trade my old pen for his fancy one. He gets real customer research, I get cool pens.  We both talk about it. Lesson: Are your top […]

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I’m an idiot

Today was an embarrassing day. It was supposed to be a great day.  We launched a brand-new email newsletter.  We were all very excited. So excited, in fact, that we sent the newsletter to the wrong email list. We spammed our best friends. Then I made it worse.  I sent an apology to the list.  […]

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Word of Mouth/Social Media Job Descriptions

A client asked me for a sample job description for a person to be in charge of their word of mouth efforts.  I posted the request on Twitter and got great suggestions from the community, as usual. The best one came from Todd Defren: A person who blogs or understands blogging and participates in social […]

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Newsletter #701: The “How To Surprise People” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter.  This is text of the great issue all of our email subscribers just received.  Sign yourself up using the handy form on the left.}   The "How To Surprise People" Issue 1> Never a normal thank you2> Surprising speaker handouts3> Do something […]

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How to talk to a designer

It’s really freakin’ hard to for executives to talk about design.  How do you explain the look and feel you want?  There aren’t really words for these concepts, and everyone hears them differently. Then I got this great advice:  Just explain which car and which magazine we want to be. It works! What do we […]

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