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Archive | August, 2008

Out of office

Hi Friends! I’m off on vacation for a few weeks, and the blog is on vacation too. I’ll be back with exciting new stuff in September. Cheers, Andy

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This should be fun for you!

Fantastic advice from Michael Arrington for any business wondering how to start with this blogging thing: … take the time to start reading blogs and other publications that cover what you’re doing. Go to an event or two. This should be fun for you, since they’re writing about stuff that you’re spending all your time […]

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It is not the critic who counts …

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who […]

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Are they talking about you at work?

Starbucks is giving out these receipts at breakfast — good for a discount on another drink after 2 pm. Guess what happens? Everyone is walking around the office saying "Hey, anyone want a Starbucks coupon?" I don’t know how much sales they’re getting, but I guarantee that each receipt is good for more than one […]

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A great promotion

Here’s a fantastic fun direct mail promotion from Leapfrog.  I got one of these letters in the mail (in an unmarked envelope) each day for a week.   (Click for a close-up.)

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Make people feel special and they talk about you

Word of mouth needs conversation starters.  It’s not enough to have an interesting conversation – you need triggers that spark new conversations again and again. An awesome example is the Fatburger "Triple King Challenge" where customers compete to eat an absurd 1.5 pounds of meat.  That is a good, fun, buzzworthy promotion. But here is […]

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The Media is Not the Message

There are some old-fashioned marketing words called "research" and "targeting". They help you find out who you want to reach and what their interests are. Run away screaming next time an agency tells you that you need Facebook, MySpace, viral videos, or a blog.   If an agency is selling you a presence on one of […]

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Use reviews to build credibility

Product reviews from real consumers are a powerful marketing tool. Nothing builds credibility more than the voice of a happy customer. Don’t just leave them on your product shopping pages: Put them in your banner ads Put them on your home page Test them in different places on the page Put them on product packaging […]

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Newsletter #706: The “How To Do Ultra-Easy Research” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} 1> IdeaStorm2> Pizza3> Prototype4> Just ask 1> IdeaStorm Less is more. Dell’s IdeaStorm ( started with one request: […]

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