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Archive | September, 2008

Blog Council Unconference Oct 29, San Jose

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Toodle-oo, WaMu

I’m really sad to see Washington Mutual get swallowed up by Chase.  It’s a shame that screw-ups on the mortgage side have hurt one of greatest retail banking operations ever created. Washington Mutual’s customer service in the branches is the best I’ve ever received from any bank, ever.  Somehow, WaMu has 2,000 branches and they […]

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Get practical how-to advice on corporate social media from Cisco, Graco, Home Depot, Intel, Kaiser Permanente, UPS, Walmart, and Wells Fargo

BlogWell: How Big Companies Use Social Media   October 28, San Jose Convention Center   http://gaspedal.com/blogwell On October 28, we’re hosting an amazing day where eight big corporations are going to share best practices, give practical advice, and talk about their experiences starting blogs and launching social media programs: Cisco Systems Graco The Home Depot […]

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You have better things to think about

"Obsessing about your competitors, trying to match or best their offerings, spending time each day wanting to know what they are doing, and/or measuring your company against them—these activities have no great or winning outcome. Instead you are simply prohibiting your company from finding its own way to be truly meaningful to its clients, staff […]

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Why are RSS Feeds so complicated?

Those of us in the social media business have done an awful job explaining them.  We make it worse with a mishmash of terms for the exact same thing (RSS, XML, syndicate.)  I think we should set an industry standard to just call them "feeds" and drop all the other terms, and use this symbol: […]

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Keeping participation simple

The Maker’s Mark Ambassador program is still the gold standard of customer involvement.  The secret: They keep it simple and they keep it genuine. Check out the email CEO Bill Samuels sent to the ambassadors recently.  It shares a recipe and it gives you a tool to share it with your friends. You can create […]

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The best word of mouth marketing education — for free

Do you know a non-profit or small business that needs to learn word of mouth marketing? Tell them about GasPedal’s Word of Mouth Marketing Crash Course. We are giving away free scholarships to worthy non-profits and entrepreneurs for the next three courses. Apply here. Please pass this on! You’ll learn everything you need to know […]

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Newsletter #708: The “Get Word of Mouth for a Speech” Issue

Most executives put a ton of work into making speeches… and get nothing out of it. Use these tactics to get new business every time you speak: 1> Have a handout2> Ask for business cards3> Never, ever, ever tell them what you do4> Do something silly5> Your slides do, in fact, suck6> Give them a […]

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Are you a band, a record label, or a DJ?

A band creates great songs. A record label sells them. A DJ mixes it all up and gives us the best of the best. It’s a great metaphor for where we are with changing media.  Bands (authors, artists, writers, etc.) will always create great stuff, because that is what they do. Record labels (newspapers, TV […]

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