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Archive | December, 2008

Word of mouth marketing is easier than you think

Take a listen to an audio interview I did with David Spark for his Be The Voice blog. He also added a great writeup. Click for audio. Click to read the text. My favorite parts: If you have a strong personal brand or corporate brand it supersedes whatever the hot product of the day is. […]

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Instead of a holiday card #2

Most corporate holiday cards get ignored. They look the same and all arrive at the same time. Tina Merritt send out birthday cards instead.  Mine included a $10 Starbucks card (am I special?). Is it a good idea?  Well… we got 100+ holiday cards this week, and this is the only one I'm blogging about.

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My favorite holiday gifts

Like all executives, I received a ton of holiday gifts from vendors.  Most are the generic store-bought holiday card.  A (very few) showed real creativity, and there were some much-appreciated charitable contributions.  My favorite was from the always-smart people at PureMatter (click for closeups): The best gift I gave was for my art-crazy 5-year-old: A 1,600 […]

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When you make a mistake

Shout out: "How Fascinating!" Benjamin Zander presentation from Pop!Tech: @ Yahoo! Video

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Job: Blog Council Executive Director (Pass it on)

Blog Council Executive Director Lead the Global Adoption of Social Media in Big Companies We're looking for a senior executive who will provide day-to-day leadership and management for the Blog Council ( The Blog Council is an organization for senior executives in charge of social media at the largest corporations in the world. Members include […]

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Slooooow word of mouth

How do you create word of mouth that starts conversations months or years after you meet someone? Take a listen to this free webcast of an interview I did with Vicki St. Clair of Conversations Live, from Seattle's KKNW 1150 am radio. Vicki reveals my Secret Luggage Tag Trick, and shows how it led from […]

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Help your favorite non-profit

Let's work together to help your favorite cause get better at fulfilling their mission.  With your help, I can teach them how to use word of mouth to raise more money, activate volunteers, and spread their message. Word of mouth is essential to all worthy causes, but most of them aren't very good at it. […]

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Bring back your customers

Take a picture of your customers and put it on the wall. Even better, do what Aurelio's Pizza does: Photograph babies wearing your logo.  Proud parents and grandparents will bring in their friends for years to come.

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Polically/legally correct holiday wishes

Please accept with no obligation, implied or implicit my best wishes for an environmentally conscious, socially responsible, low stress, non-addictive, gender neutral, celebration of the winter solstice holiday, practiced within the most enjoyable traditions of the religious persuasion of your choice, or secular practices of your choice, with respect for the religious/secular traditions at all…and […]

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