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Archive | March, 2009

Green Eggs and Ham: The original word of mouth marketing book

Sam-I-Am is a true believer in Green Eggs and Ham. He really wants his friend to try it. Lessons we can all learn: Some people are natural evangelists. Find your Sams. It's about helping. Sam is doing it because he wants to help his friend, not because he's paid to or part of some marketing […]

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1000

Wow. This is the 1,000th post on this blog. Thank you to everyone reading it. Thank you to everyone who shares all the great ideas that I write about. Thank you to everyone I work with who has helped create this great content.

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Where are the credit unions?

Banks are in trouble.  They screwed up bad.  Customers are pissed off. But credit unions are community-owned, non-profits that are happy, healthy, and provide all the same services. This is one of those rare moments in history when entire markets are shifting.  If credit unions were doing a decent job of marketing, they could grab […]

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