Bob Pearson from Dell is the new head of the Blog Council
April 7, 2009
Exciting news from all of us at GasPedal and the Blog Council: Bob Pearson, Dell's former VP of Communities and Conversations, will become the President of the Blog Council and Senior Vice President of Communities at GasPedal. I've always admired Bob for his work as one of the pioneers in corporate social media, so it's […]
Always give them something to share
April 6, 2009
One of the most important word of mouth marketing tools is the idea of giving people something to share. Never let someone leave without something to give a friend. Offline, we're talking about handouts, samples, flyers, menus. Online, we're talking about downloads, emails, white papers. Your goal: Every person who talks to you tells the […]
Sunday Inspiration: The favor bank
April 5, 2009
{You are awesome. You'll be just fine. I'll post something to remind you every Sunday.} Out of work? Start doing favors. Whatever job you had … someone really needs your expertise. Volunteer to help a startup. Advise a small business. Mentor. Teach a class. Blog about it. 1. It will keep you out there where […]
Your fly is open…
April 4, 2009
Just a little reminder that when you blog, tweet, or update your Facebook status — WE CAN SEE IT! Two recent stories: The college grad who was offered a job at Cisco, then tweeted "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute […]
Easy word of mouth
April 3, 2009
Never let anyone tell you that word of mouth is hard to get. Word of mouth marketing is about listening and earning a recommendation. (Listening comes first!) You can do both with a 5×7 card. Copy this simple card included with every order from PrintingForLess.com. It combines a simple 2-question survey (with Net Promote Score) […]
Newsletter #725: The “Customize It” Issue
April 2, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} When you make it easy for folks to customize your stuff, they'll love it and will show all […]
Do you want word of mouth? Just ask!
April 1, 2009
I've blogged this before, and I'll blog it again: If you want unlimited free advertising through blogs, Facebook, Twitter, and word of mouth — JUST ASK. Click on the image of the Zappos order confirmation page. They ask you 8 times to agree to be a friend. Result: 292,000 followers on Twitter, 12,000 Facebook fans, […]
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Quick note on blog etiquette
April 4, 2009
I look forward to your comments and I love talking with readers, but … My comment box is not your free advertising space. You may be new to commenting on blogs, or you may be an aggressive marketer — but the following actions look like spam to me: Repeating your website address inside a comment […]