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Archive | May, 2009

Sunday Inspiration: Fail while daring greatly

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who […]

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BtoB vs BtoC: Don’t gouge me at work and expect me to buy at home

I use Peapod for grocery delivery at home.  It's a great service, and the $5 charge is worth it for the time I save. So we started stocking the fridge at work. We're spending $100/week.  Then I found out that they charge $17 for a business delivery. Feels like a rip-off. Now I'm pissed and […]

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The best kind of word of mouth: Being nice

A great story from MarketingProfs: At Gina's Pizza and Pastaria in Orange County, CA, the manager asked a customer, "Do you have a coupon? I see you've purchased three of these pizzas in the past few months, and they should have had coupons on the box."  The customer didn't. So the manager took a flyer […]

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Newsletter #733: The “Lessons From Harley-Davidson” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Harley-Davidson has one of the biggest and most enthusiastic fan bases of any brand in the world. Here […]

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Bloggers at Sea Update

We're headed off this week to the USS Nimitz. Jennifer Jones (one of the participants) interviews Dennis Hall, organizer of the trip – great lesson on building a blogger outreach experience.

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Palm Pre: Missing the word of mouth opportunity

Excitement started to build for the Palm Pre phone after the January consumer electronics show.  Everyone said it was amazing.  I was eager to try it, even though I had bad coverage from Sprint years ago. This was a chance for Palm and Sprint to win me back. So I waited. I signed up for […]

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Sunday Inspiration: Diana Ross & Big Bird

Sesame Street – Believe in your Self Oh you can be what you want to be, See what you want to see, Believe in yourself, Believe in yourself. Go where you want to go, Do what you want to do Believe in yourself, Believe in yourself. Some folks try to tell you there are things […]

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How to engage your Facebook fans

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 […]

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Maker’s Mark Distillery (Private event)

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