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Archive | May, 2009

The secret to great email newsletters

Email newsletters are special:  It's the only advertising we ask to receive. But there's a agreement that comes with it:  The marketer gets to send mail to the reader forever — as long as it's interesting. Break that agreement even once with a boring or selfish issue, and you get unsubscribed. Your mom told you […]

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Try it. You’ll like it (and tell everyone).

Sampling is a key element of word of mouth marketing.  People rarely tell their friends about something they've never tried.  If they do mention it, they don't have anything useful to say.  Without a sample all you can do is mention that you heard about it.  If you tried it, you can talk features, quality, […]

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Bloggers at Sea

I’ll be spending a night on the USS Nimitz at the end of the month with 15 major bloggers.  Scary = we’re flying to the ship mid-ocean, landing on the deck. Stay tuned for a lot more detail as I share the story on this blog.  I look forward to getting to know what life […]

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Shop.org: Social Media Safety

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Love or Marketing? MarketingProfs Webinar

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How to make a viral video — the right way

I spoke with Rhett and Link before their performance at our BlogWell event about how to create a viral video – with no money, no crew, and no agency. Listen good, because they've got 20 million views on YouTube and enough corporate sponsors to live their dream. Watch the interview:   The Fireworks Song:   […]

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