Email newsletters are special: It's the only advertising we ask to receive. But there's a agreement that comes with it: The marketer gets to send mail to the reader forever — as long as it's interesting. Break that agreement even once with a boring or selfish issue, and you get unsubscribed. Your mom told you […]
Try it. You’ll like it (and tell everyone).
May 5, 2009
Sampling is a key element of word of mouth marketing. People rarely tell their friends about something they've never tried. If they do mention it, they don't have anything useful to say. Without a sample all you can do is mention that you heard about it. If you tried it, you can talk features, quality, […]
Bloggers at Sea
May 4, 2009
I’ll be spending a night on the USS Nimitz at the end of the month with 15 major bloggers. Scary = we’re flying to the ship mid-ocean, landing on the deck. Stay tuned for a lot more detail as I share the story on this blog. I look forward to getting to know what life […]
How to make a viral video — the right way
May 2, 2009
I spoke with Rhett and Link before their performance at our BlogWell event about how to create a viral video – with no money, no crew, and no agency. Listen good, because they've got 20 million views on YouTube and enough corporate sponsors to live their dream. Watch the interview: The Fireworks Song: […]
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