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Archive | July, 2009

Why now is the time to build your army of fans

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] With the economy still sputtering, now is the time to build your army of fans and start some momentum for when the things turn around. While everyone is focused on pulling back and […]

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Getting the basics right

User interface design is hard. When you look at a website and just don't feel good about it, that often comes from a poor placement. You can't find what you need, you get frustrated, and you leave. Big companies have this problem (click for close-ups): HP: Why is "Basics" the 4th tab?   Apple: Why […]

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3 tips to make your website more shareable

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Make it simple for fans and influencers to talk about your stuff and your site with lots of things to share, forward, and use offline right on your website. Without these things, you’re […]

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Word of mouth really is this easy

I make a decent living teaching companies how to do word of mouth marketing.  But I have no idea why anyone pays me — I keep telling everyone that it is EASY.  Just make people happy and give them something to talk about. One of my all-time favorites is this simple email Zappos has been […]

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One Nation Under a Groove

Pledge a groovallegiance to the funkThe United Funk of Funkadelica

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Happy Independence Day

The 4th of July classic from Rhett & Link

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How to get followers: Just ask

Want to get a ton of Facebook fans and Twitter followers?  Just ask. On the side of every web page In your email correspondence Most important: on the Thank You page after every order.  Someone just gave you cash — why wouldn't they be your friend? Think about how many fans you'd have if 20% […]

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Newsletter #738: The “Turn a Negative Into a Positive” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} If you can look at your negatives — the blemishes, the missteps, and the shortfalls — as opportunities, you […]

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Creepy is wrong

A lot of people are creeped out by Facebook right now — because folks are getting friend suggestions that are a little too familiar. Here's what happened to my wife: Facebook suggests she friends 3 of our neighbors. She has never given our address on Facebook or connected to those neighbors in any way. She […]

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