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Archive | December, 2009

How to engage in the nonstop online conversation about your brand — live with Domino’s Ramon De Leon

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Are you missing the easiest way to measure word of mouth?

Just ask!  When someone registers on your site or buys from you — are you offering “word of mouth” as an answer to “how did you hear about us?”

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A viral classic

This amazing page from Dutch department store HEMA has been shared virally for years. Click on the image — then wait a few seconds. Lesson: Have a personality!

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Newsletter #759: The “Show Them How” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the biggest rules in storytelling is “show, don’t tell,” — and it’s also true for marketing. […]

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How to create your word of mouth marketing plan — live with the SMBC’s Bob Pearson

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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You are worse than dog poop

Consumer Reports did a survey of top consumer gripes: Hidden fees – 8.9 Not getting a human on the phone – 8.6 Tailgating – 8.3 Cell-phone use by drivers – 8.0 Incomprehensible bills – 7.8 Dog poop – 7.6 Unreliable Internet service – 7.6 Discourteous cell phone use – 7.6 Waiting for repair people – […]

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How to get word of mouth for a conference, #2

Warning: The second installment in ““earn how to get people talking about you with just a t-shirt” may not be safe for work! There are half-naked men and giant Charlie Browns. Check out the first post and watch this video to see what it’s all about. It works! Read these great posts from our speakers. Notice […]

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Is it marketing or is it origami?

One little fold changes this paper napkin into a sports jersey. And it changes the price from $4 for 800 to $4 for 8. You next big breakthrough is one idea away. But you’re never going to find it if you don’t start folding, crumpling, and rearranging things. It may already be right in front […]

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