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Archive | January, 2010

Do you have the guts to delete all your email for a week?

January 31, 2010

I have serious respect for this auto-reply: From: Cory Doctorow Sent: Sunday, January 03, 2010 11:09 AM To: Andy Sernovitz Subject: —————————————— Hi there! I’m on an email-free family holiday until January 11, 2010. Rather than start the year with a mountain (and it *would* be a MOUNTAIN!) of email, I’m just not accepting any […]

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Social media metrics:You’re missing the big ROI number

January 30, 2010

“… not one of the marketers we surveyed listed the amount of content forwarded by users as their most important metric,” according to Forrester’s “Three Steps to Measuring Social Media Marketing” research. But that’s the one that matters. When someone forwards your content, you get your message in front of a new prospect. We call […]

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Turn every fan into an audio advertisement

January 29, 2010

What if every time a customer’s cell phone rang, your song or jingle was their ringtone? They’d be the ultimate word of mouth machine, showing off your stuff to everyone near them. But most musicians miss this easy opportunity, trying to make a quick buck selling ringtones instead. Feist gets it right: with an insert […]

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Newell Rubbermaid’s video case study: Social Media from a Multi-Brand Perspective

January 28, 2010

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Newsletter #767: The “Help People, Help Business” Issue

January 28, 2010

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As it turns out, it’s pretty easy to find ways to help both your communities and your business […]

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Find a partner who will deliver customers to you

January 27, 2010

Who already has access to your next customer? How could you create a win-win partnership that makes it worth their while to put you in front of those prospects? Acura offers free rides to the guests of the W Hotel Union Square in NYC. The hotel gets a no-cost shuttle service, which makes them look […]

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The Home Depot’s video case study: Our Social Media Road Trip

January 26, 2010

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Market into a different part of someone’s life

January 26, 2010

You can only get one kind of travel-sized toothpaste in most drug stores: Colgate Total. So travelers start using it on the road. They develop a habit. They buy it for everyday use. How can you get your product into a different channel, a different habit, a different place? How can you sneak in where […]

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Be special for that special someone

January 25, 2010

You can’t sell everything to everyone. You can’t do a great marketing campaign that appeals to all types of people. So do this: pick one group of folks you can reach create one great offer for them repeat with another offer repeat with another group (Take a look at the photo for an example from […]

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