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Archive | June, 2010

How Trader Joe’s gives you good vibes when you get home

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Newsletter #788: The “Repackage It” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart, resourceful marketers know they’ve already got everything they need. But sometimes, it may just need a little repackaging, rearranging, […]

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Bazaarvoice’s Sam Decker on how to make the most of fan feedback — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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I’m going to teach you how to make love.

You want to spread your ideas to the ends of the earth — but, unfortunately, good ideas don’t always get the recognition they deserve. If you want people talking about you, you need to make them fall in love — with you and your idea. LOVE makes people talk. No one talks more than a […]

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National Geographic’s Brendan Hart on how to be awesome on Twitter and Facebook — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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Get you and your customers on the same page

Westin offers a $5 refund to any guest who wants to skip housekeeping for a day. The official reason is about being green. But I’m sure Westin saves a fortune not having to clean hundreds of rooms every day. The $5 isn’t much, but it shows that both sides win on the transaction. Lesson: How […]

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Jeanne Bliss on “I Love You More Than My Dog” — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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Josh Bernoff, Brian Solis, Hugh MacLeod, Jean Bliss, Douglas Atkin, and Paul Gillin — Meet six brilliant authors in one day

Sit down and have lunch with the most brilliant authors in the word of mouth world at the Word of Mouth Supergenius conference on July 20 in New York. Have you ever seen a conference with this kind of talent? You’d pay twice as much to see these authors — and we have 24 more […]

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How to get a million readers

1,000,000 readers each year is only 2,740 per day. And the average person has 125 friends on Facebook. So you only need 30 of your readers to re-post your article/video/content/art every day. You can do that.

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