See Andy's other stuff:

Contact Me >>

Archive | July, 2010

How bad does your service need to get before competitors run ads like this?

(1) Comments - Read & Join the Conversation

Did he quietly leave in the night, never to return?

I clicked “Terminate Account” and the account was deleted. We’d been hosting with them for 11 years. $300 per month. And in 5 seconds it was over. They never called, they never asked why, they probably didn’t notice. Until one day, they stand all alone. No friends, no money, no hope. And they’ll wonder how […]

Comments Off on Did he quietly leave in the night, never to return? - Read & Join the Conversation

Boeing’s video case study: Obi-Wan and Boeing, presented by Todd Blecher

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

Comments Off on Boeing’s video case study: Obi-Wan and Boeing, presented by Todd Blecher - Read & Join the Conversation

Newsletter #793: The “Make It Simple” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] None of your customers wake up saying, “Man, I wish things were more complicated.” Great marketers remember this before adding […]

(1) Comments - Read & Join the Conversation

How to lose a sale by reading a script instead of helping a prospect

Sender Message Tom says: Hi, I’m the live website attendant. Welcome to [car dealership]! How may I assist you today? Andy Sernovitz says: Do you sell [make of car]? When is the least crowded time to come by? Tom says: I’d be more than happy to help you out with that. May I have your […]

(2) Comments - Read & Join the Conversation

What it means to have a “brand”

On the front page of the June 19 New York Times: A self-described “fat redneck,” he speaks in a marble-mouthed Mississippi drawl, loves Maker’s Mark bourbon, resembles an adult version of Spanky from the Little Rascals, and fits no one’s ideal of a sleek new political model… (A description of Haley Barbour.) When they wrote (and […]

Comments Off on What it means to have a “brand” - Read & Join the Conversation

It’s good to have friends in high places — a big thanks to Spike Jones and Fleishman-Hillard

When you’re new in town, it helps to have a friend show you around. It’s especially helpful if that friend happens to be Spike Jones — a brilliant, talented, and all around friendly guy who knows a thing or two about word of mouth marketing. We begged him to let us hang out with him […]

(1) Comments - Read & Join the Conversation

You need personality!

(Source.  More info.)

(2) Comments - Read & Join the Conversation

Hiring Social Media People in Austin and Chicago

We just opened the Austin office for GasPedal and SocialMedia.org. Community Manger / Social Media Evangelist (Austin or Chicago) VP of Events (Austin or Chicago) Customer Service Manager (Austin only) Office Manager / Executive Assistant (Austin) Full details are here. What it’s like to work with us: Imagine never having another boring day at work. […]

Comments Off on Hiring Social Media People in Austin and Chicago - Read & Join the Conversation