Go to Five Guys and order a burger and fries. You’ll get a great burger. And an obscene mound of fries. Fries overflowing, fries filling the bag. A crazy+awesome quantity of fries. They have given you an instantly amazing experience. Your first impression is that this is going to be special. You’re talking to your […]
Archive | August, 2010
Who is going to train you to survive the zombie revolution?
This gym. ZombieFit puts an insane spin on standard fitness classes: What if you woke up tomorrow to find your city overridden with zombies, would you survive? This may seem childish, but by preparing for the impossible, you’ll be ready for the improbable. The keys to surviving Z-day are simple: Be able to lift and […]
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Make it part of a system
This boom box also charges the batteries for DeWalt power tools. Once you have the radio, you’re going to keep buying the tools that match so you don’t need to worry about bringing a charger to the job site. Great move by DeWalt. (They should give away the radios.) Lesson: Think about how you can […]
How likely are you to recommend us to a friend?
That question may be the most important question you can ask — and the business innovation of the decade. It comes from Fred Reichheld‘s Net Promoter Score concept and his book The Ultimate Question. You should read the book and start using it immediately. Of course, I love it because it’s a word of mouth […]
Ask your customers to review you after every sale
Reviews on your website build customer trust and increase sales. We’d all rather buy from companies and products that are well-recommended. How do you get more reviews? Just ask. Send a reminder email asking for reviews after each order. Take a look at this great example that Costco sent me: Give a clear call to […]
Great follow-up turns a one-time buyer into a long-term customer
I called a cab in a new town, which is a do-it-and-forget-it experience for most people. So how does the cab company get me to remember them? They didn’t just email the order confirmation. They focused on earning the next sale. The email had coupons and an invitation to install their app on my phone. […]
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Why do companies mow the lawn?
It’s expensive and a pain in the butt. We just had a meeting at McDonald’s headquarters — with a natural forest outside the window. Very nice, and a lot less work. What could you STOP doing and get a better result?
There is a very fine line between swimming, treading water, and drowning
And they all feel pretty much the same when you start doing them. Entrepreneurs — remember Benjamin Franklin’s advice: Never confuse motion with action. (If you’re having trouble with this, read Rework by Jason Fried, with amazing illustrations by Mike Rohde.)
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