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Archive | January, 2011

Newsletter #816: The “Perks of Going Local” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Going local is more than a green movement, it’s a way for smart marketers to drive sales, create word of […]

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Word of mouth can overcome a lot of obstacles

There is a great sushi restaurant in Austin called DK Sushi. Great chef with personality, amazing food, fun cooking classes, and a store full of hard-to-find Japanese food items. But the outside of the building looks abandoned. I’ve driven past it 100 times, not even realizing that it was still in business. Until a friend […]

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How to get people to friend your business on Facebook

Ask nicely Make a nice offer, like a small gift, discount, or a donation to charity Don’t get fancy Don’t turn it into an ad campaign. Social media is supposed to be social and fun. If you over-produce it and over-complicate it — it turns into annoying advertising, and a turn-off. A simple example, done […]

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I’m sorry that I haven’t read your book

I really want to. But I get sent 3-4 books every week. Good ones, from friends like you. I’m trying, I promise. But I don’t think I’ll ever finish this pile.

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This blog post does not contain strawberries or tomatoes

What happens when you let the legal department run the marketing department:

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Pojundery

Stephen Mercer, who works at National Instruments, solves the “How do I sign a business email” problem. Here’s the answer, in his own words. I had an internship at another company. One of the guys there invented the word. He didn’t like using “Sincerely” at the end of his work e-mails because often there wasn’t […]

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Hershey’s video case study: The S’mores “Snacktivity” Suite at BlogHer, presented by Anna Lingeris

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Newsletter #815: The “Small Changes, Big Results” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tiny tweaks, little adjustments, and small ideas can lead to big things. Check out how a few smart marketers are […]

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Flip it around

Turn your weakness into a benefit. That thing that you think is a big problem — it’s exactly what someone else is looking for. Find them.

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