You don’t need a clever sale or cheesy promotion to get customers (and prospects) in the door. Just invite them over for dinner. Or a BBQ. Or a book reading for kids. In this great example from Johnson’s Back Yard Garden, people even brought their own food. Don’t over-produce it, or it’ll turn into a […]
The secret to finding original blog topics
June 5, 2011
It’s easy: Always be capturing ideas. Carry a camera and a notepad. Every time you see something, snap a shot or jot a note. Keep an electronic file of half-baked ideas. I use Windows Live Writer, and a lot of bloggers use Evernote. Although I have already written 2,000 posts, I have a huge file […]
Stealing is how your fans become evangelists
June 4, 2011
I scanned an article out of a magazine and emailed it to 15 people in my office. They might send it on to a few dozen more people. The magazine could freak out and call me a thief. Or, they could be excited that I just advertised their publication to a bunch of prospective subscribers, […]
No reviews is not good news
June 3, 2011
An interesting question sent in by a reader: Hi Andy: I have a medical clinic business and would love your comment about an issue. We have about 15 doctors working in our clinics. At the end of every day we send an automated email to all patients seen that day asking for feedback, […]
Did you put a word of mouth reminder in the box?
June 3, 2011
Every order you fulfill is an opportunity to get a word of mouth referral. It’s a great moment: The customer just opened the box, they’re excited about their new thing, and they are happy that you sent it to them. This is when you ask for the referral. Put something in every single box that […]
Walmart’s case study: Using social media for change management, presented by Lisa Thurber
June 2, 2011
Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal […]
Newsletter #835: The “Good Ways to Do Good” Issue
June 2, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most companies have some sort of program or project to help a worthy cause, but too many of them feel […]
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