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Archive | July, 2011

Bob Garfield on Chrysler's social media blooper

I always enjoy Bob Garfield’s commentary. He’s the funniest (and smartest) observer of the ad business. He has a new feature on iMedia Connection called Bob Garfield’s Lounge. Here’s a great interview with Joseph Dumont about how Chrysler dealt with a dumb tweet by a junior employee.

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If you haven't been to BlogWell, you're missing the most interesting conference on social media at big companies.

We’ve hosted this conference 16 times. Every one is amazing. Every video of every speaker is available free on our site at The next one is August 9 in Seattle. Join us! Take a look at what people had to say at the last one in this great video produced by our friends at […]

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The difference between being good and excellent is one tiny extra detail

We produce a lot of conferences each year. And we obsess about the details. Absolutely nothing is too small. We travel around the country with extra suitcases full of 200 pounds of things that we might need. Things that might save the day. Zip ties, 5 types of thumb tacks, 6 kinds of tape, a […]

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Newsletter #843: The "Stay Positive" Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In the end, the positive messages, the uplifting stories, the happy vibes, and the good guys all win. How it […]

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You only have one reputation

On a recent visit to the Smithsonian, we were really excited to see a food truck from a national fast-food chain. After a week of over-priced, deep-fried tourist rip-off food, we were thrilled to get a famous-brand burger and fries at a regular price. But they were ripping us off with inflated prices too. Now […]

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Get everyone to help with the PR

US News & World Report is famous for their rankings of the top hospitals and schools. How did they get so famous? One of their secrets is that all the winners are given one week advance notice to prepare their own PR campaigns about the rankings. Instead of the magazine having to get its own […]

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Clean up your messes

My car dealer sent a letter saying that I’d be liable for a whole pile of new taxes on my lease if I didn’t fill out a stack of new forms. After wasting a long time trying get them on the phone, they politely said, “We’re sorry, we accidentally sent that letter to everyone in […]

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We rarely appreciate the usefulness of standards

Take a moment to think about the fact that when you buy a shower curtain liner, anywhere in the US, Mexico, or Canada, it always has the same number of holes as you have hooks. Some committee, somewhere, figured that out for us. Maybe next time, they’ll work on sausages and buns.  

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Asking for reviews is how you show passion and commitment

It’s hard to beat this flyer for dedication to customer service. It came in with a box of toner sold by a third-party seller on Amazon. Too bad they didn’t include the name of their store or a link to the reviews.

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