We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank-you video from Paull Young. And we were thrilled to see it personalized, genuine, and all […]
SAP's case study: How 8 years of experience has matured our social media program
September 22, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]
Newsletter #851: The “Find and Fix Problems” Issue
September 22, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In a world where “good enough” isn’t good enough anymore, you can’t afford any slips in quality. Your mission should be […]
How to turn an one-time browser into a long-term shopper
September 21, 2011
How many times have you browsed in a store, decided to think about the purchase, and then completely forgot about it? Furniture store Havertys has their sales reps write down the items that a customer is looking at, and then sends them a follow-up email (with their permission, of course) with links to those items. […]
When is a dick joke appropriate for your brand?
September 20, 2011
Ben & Jerry’s got a huge pile of publicity by naming an ice cream after an old SNL skit called Schweddy Balls. Of course, the challenge is doing it right and doing it well. When is a dick joke appropriate for your brand? Assume never — this is a fluke. Leave it to the professionals. […]
It’s OK to say you’re sorry
September 19, 2011
This is a seriously fantastic message from Hotels.com. I’m sure most customers (including me) had no idea that there was an issue. But they stepped up and apologized to everyone. Hotels.com – you’ve got class.
Show your thanks — and show that you mean it
September 18, 2011
We’re a big supporter of Charity:Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank you video from Paull Young. And we were thrilled to see it personalized, genuine, and all […]
How to win against a worthy competitor
September 16, 2011
You can work really hard to make your product perfect. But when it comes to a close finish with an equally-good competitor, the simple extra touches are what put you in the lead. If I’m going to pick a doctor, I’ll probably go with one that has free wifi in the waiting area. Especially if […]
Adobe’s case study: How we’re organizing our social media to engage with fans in new ways
September 15, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]
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