Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]
Newsletter #865: The “It’s How You Say It” Issue
January 5, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes just changing the way you share, phrase, or position content and ideas can make all the difference. How a few […]
The best place to tell your story
January 4, 2012
Every single customer walks away with a receipt. Most look at it. Many save it. It’s a rare opportunity to tell them something. It’s your chance to get the last word. Here’s a great example from Trader Joe’s. What thought are you going to leave them with? Fine print from your lawyers … or a […]
Cargill’s case study: How to spread brand awareness via social media
January 3, 2012
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]
Are you giving your fans the tools to show their love for you?
January 3, 2012
Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry. Each of those handouts is a high-value word of mouth referral. There are tons of legendary stories of proud ambassadors using the cards to show off their whisky expertise, to start […]
Louis C.K.: You deserve a million dollars
January 2, 2012
Comedian Louis C.K. (who is the funniest man alive if you’re a 41-year-old dad like me) did something rebellious, simple, and awesome: He filmed his own comedy special and sold it online for just 5 bucks. No network, no middlemen, no big company getting between him and his fans by jacking up the price and […]
Let your customers participate
January 1, 2012
Take a look at this promotion from Cheerios (click for close-ups): They ask you to take a moment to cut out a piece of the box and send it as a thank-you postcard to a soldier. It’s a decent promotion, and not too far over the “good deed vs. shameless advertising” line. But the real […]
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