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Archive | February, 2012

How to make great eggs in 2 minutes

Here’s a little video of my recipe for Mug Eggs. You can make the tastiest, fluffiest eggs in two minutes with just a fork, a mug, and a microwave. It’s from my bachelor cooking days (long gone), where the #1 goal was to never dirty a utensil. Note: For some reason, this is the most-watched, […]

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Newsletter #870: The “Experience Amazing Word of Mouth Case Studies — live in Austin, May 10” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Crash Course on May 10 in Austin. It’s the “How to be Great at […]

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The Home Depot’s case study: How to bring your culture to life through an online community

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, […]

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Why would a music industry visionary be writing passionately about a turtleneck?

Bob Lefsetz is a well-know music industry guru who covers critical issues for industry insiders. So why did he write 625 words about a turtleneck from Uniqlo? And then email it to his thousands of email subscribers? And why did my friend Josh Dorf email it to me? Not because he was paid. Not because […]

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Save the Date: Word of Mouth Crash Course, May 10, Austin

Big news: We’re bringing back the world’s greatest word of mouth marketing conference: The Word of Mouth Crash Course in Austin on May 10. It’s the original “How to be great at word of mouth marketing” conference: 12 Real-world case studies 12 How-to classes 6 Amazing authors 1 Fast day (Yes, this is the event […]

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It’s not over when you turn in your homework

Some advice for recent college graduates entering the corporate world: In college, you finish a paper, you take the test, you get to the end of the semester — and you’re done. You can walk away and move on to the next project. No looking back. At work, it’s the opposite. You win when you […]

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Pull up a chair around the fire

The purpose of a trade show booth or tabletop is to get prospective customers to come in an talk to you. You want to have a conversation. But most exhibits do a lot to block that conversation: big TV screens, laptops between the exhibitor and the prospects, or having conversations standing in front of the […]

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Newsletter #869: The “Support Their Obsessions” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you find fans and communities that have true, dedicated passion, it’s your job to support them and keep them going. […]

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The secret to becoming an amazing public speaker

Make a LOT of speeches.  Practice makes perfect. Everything else is minor. Exhibit: 16 years of speeches on my hard drive.

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