My team got me a great birthday present: A 3-month subscription to the cheese-of-the-month club from Antonelli’s Cheese Shop in Austin. The cheese was amazing. But so was this follow-up from Kendall Antonelli, the owner. It defines genuine, human, and good-old-fashioned great marketing. Hi Andy! We wanted to send a thank you for participating in […]
How to get people talking offline
March 23, 2012
Most marketers seem to be talking about online tools, but most of the actual talking – of customers talking to other customers – is happening offline. You need a plan to help people share in the real world, and word of mouth expert Geno Church will teach you how to do it. Geno is part […]
The thing that brings them back is not what you think it is
March 23, 2012
You can have the greatest product in the world. You can plan the most amazing communication strategy. You can deliver perfect customer service. But it might not matter. The thing that brings customers back, again and again, may be what you expect least. Maybe it’s the sticker machine with princess stickers for the little girl […]
How to work with influential talkers
March 22, 2012
Influencers are powerful talkers that can spread amazing word of mouth for you. Their recommendations are often more effective at bringing in new customers than any sales pitch or ad campaign you could ever create. Influencers are people we trust. Sometimes they’re bloggers, sometimes they’re journalists – but more often they’re teachers, plumbers, and PTA […]
Newsletter #876: The “5 Lessons from the Dollar Shave Club” Issue
March 22, 2012
Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. If you haven’t had a […]
How to be amazing in social media
March 21, 2012
Social tools can be incredibly powerful at amplifying the word of mouth conversation about you. Or they can be confusing, overwhelming, and huge time sucks. Which tools should you use? How do you use them efficiently and effectively? What the hell is Pinterest? Learn all this from Dave Kerpen. Dave is part of our all-star […]
How to get extremely good at Google+
March 21, 2012
Guy Kawasaki has written a masterful little book about how to use Google+. It’s full of specific, practical steps that you can use to create a great profile, get a lot of followers, and share your story. Guy knows what he’s talking about. 1,486,557 have added him to their Google+ Circles. (Bonus: The advice is […]
Newell Rubbermaid’s case study: How to implement and grow privately-branded communities
March 20, 2012
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, […]
How to get really BAD feedback
March 20, 2012
If you don’t allow anonymous feedback, you’ll never get the feedback you need to hear. Most people are not comfortable being critical, and we’re taught “not to say anything if you can’t say something nice.” Example: A local restaurant chain here has great food, but the tables are always dirty. This is something that the […]
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