Openness, honesty, and transparency can change your business (and how the world thinks about your business). Get started by seeing how these smart marketers are doing it: 1. When comparing with competitors 2. When you mess things up 3. When you want to change behavior 4. Check it out: The March Madness Map 1. When […]
How to create a great fan community
April 25, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran […]
Jenny Lawson is what blogging is all about. (Live in Austin tonight.)
April 25, 2012
A great writer found her voice, a audience, and a career by writing great stuff. Great, funny, and deeply inappropriate stuff. Jenny Lawson is the funniest blogger. Her fans love her — and they show it with hundreds of comments, tweets, likes and shares on every post. More important: She did it the right way […]
How to engage in online conversations about your brand
April 24, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Dell’s Director of Global Social Outreach Services, Jason Duty, is part of our […]
How to get great reviews
April 23, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Bazaarvoice’s Ian Strain-Seymour is one of our fantastic speakers. He’s teaching a class […]
Bob Pearson on Pre-Commerce: How Companies and Customers are Transforming Business Together
April 20, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Author and Chief Technology and Media Officer at WeissComm Group, Bob Pearson, is […]
5 lessons from rock bands on how to create word of mouth
April 20, 2012
This post is from our new project over at WordofMouth.org. Sign up for the newsletter and follow the blog for a whole lot of great word of mouth marketing tips like these. Martin Atkins is a rock star. Like, an actual rock star. He’s a drummer and has played for bands like Public Image Ltd., […]
How Headsets.com grew from zero to $30 million with word of mouth
April 19, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is entrepreneur Mike Faith, whose Headsets.com has grown from […]
Newsletter #881: The “Have Some Fun With It” Issue
April 19, 2012
Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. We love brands that have fun. They’re […]
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