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Archive | June, 2012

The difference between good and awesome

Good isn’t good enough anymore. That’s what gets you a seat at the table. Awesome is what turns customers into raving fans. Awesome doesn’t have to be a radical new product. Awesome doesn’t have to be big budget. It can be one little detail that makes your customer’s life easier. Example: YouTube will give you […]

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Your brand is the cannon, not the ball

Hugh MacLeod drew this insightful image for our SocialMedia.org members. It’s a reminder that your brand isn’t this week’s ad, concept, or social media campaign. You can fire off little cannonballs all day long — but they aren’t what’s important. Your brand is the platform. It’s your ability to send out messages to lots of […]

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Make people feel welcome

It’s scary to walk into an empty room and hope someone will want to talk with you. When I signed up for Quora, I had 100 friends in the first week. And I hadn’t posted anything. But they made sure new users were featured to existing one ones. I felt popular and special. What can you […]

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A proven secret that most email marketers miss

There’s a sweet spot between send me your email and unsubscribe. The magical send me less email. Keep the customer, keep selling to them, and keep them happy.

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Help your customers get better at working with you

Give away training, as much as you can. When your customers are successful, they get great results, they stick with you, and they recommend you to their friends. We love companies like Central Desktop that put out non-stop videos, classes, webinars, and everything you could want to get great at using their product. P.S. Companies […]

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