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Archive | July, 2012

Ask your customers to come back

When we’re trying to grow our business, it’s easy to get caught up in the chase for new customers. We pour all of our effort and money into more marketing and sales. But there’s an easier way: Ask your former or inactive customers to come back. You already know them, you already know how to […]

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Make me crave your next newsletter

Vitamin T is a talent agency that recruits creative designers and coders. Each week they send out an email newsletter with a few featured candidates, which wouldn’t be all that interesting. But … they end each email with a genuinely funny, completely out-there story. Which gets everyone to anticipate and open the emails. Giving great […]

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Packaging counts

Same product (sparkling water). More convenient box. I’ll buy the one that fits in the fridge. Are you too focused on core features and missing the simple, peripheral thing that is driving away customers?

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You can build an entire business around making it easier

Who would have thought that there would be room for another travel website? But the folks at Hipmunk figured out a simpler, easier-to-understand result that saves everyone time and stress. And travellers are flocking to them over entrenched, rich competitors. There is always a business opportunity if you can make life easier for people.

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Newsletter #895: The “Stolen Ideas” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best marketers are always on the lookout for ideas they can borrow, improve upon, and apply to what they’re doing. […]

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Word of mouth makes people cry

I truly, deeply believe that if you become a worthy company, you will earn the deep love and respect of your customers and fans. This is what you should aspire to be. It’s the greatest thing you can accomplish as a businessperson. You don’t need to be some super-sexy new startup. Zappos does it with […]

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How to impress a prospect who isn’t quite ready to buy

An important sales lesson: Sometimes the best way to make a sale is to stop selling and do something selfless. I was talking with a personal trainer, but I’m not ready to sign up right now because I’ll be traveling non-stop for a few months. Instead of trying to pressure me or convince me to […]

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#1 clue that a conference is going to be awful

Are they selling speaking slots to sponsors? Before you register for an event, do this: Compare the speaker list to the sponsor list. Look at the page where people can apply to be a speaker. Is speaking paid or tied to buying a sponsorship or exhibit? My personal view: Selling speaking slots is ripping off […]

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If you want a review, ask for it

Customers prefer to shop at sites with lots of product reviews. They want to know as much as they can about a product before buying. So, how do you get reviews on your site? How do you get reviews for a new product? Just ask. Ask every buyer, every time, to review what they bought. […]

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