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Archive | July, 2012

One simple change will make you stand out from the crowd

Would you rather go to the eye doctor … or the Eye Gym?! That simple name change for an Austin eye doctor turns a hard-to-market generic business into something worth talking about. When you have a great name: All your ads work better, because they’re easier to remember. You get more word of mouth, because […]

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Help them make the business case

Here’s a great idea from the folks at Jive Software. They want people to come to their annual conference — so they help them get approval from their boss. Below is the text of a word document that you can download from the conference site to help you make the case to your boss why […]

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Newsletter #894: The “It’s Easier Than You Think” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketing doesn’t have to be hard. The best ideas are simple, practical things you can do without big teams or […]

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Let them ask for help where and when they need it

Here’s a common problem: Something’s wrong at your business. It’s annoying customers. It would be easy to fix. And you have no clue. Most customers never complain. They’re too busy, it’s too awkward, or they just don’t care. Instead, they leave and never come back. You need to make it as easy as possible for […]

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Brands can have a personality too

I love this snarky Twitter exchange between Taco Bell and Old Spice. It shows that real people with a real sense of humor work there. It’s something that you can connect to and appreciate more than yet another canned ad. Just as important: It fits these brands, who already incorporate humor into their advertising. You […]

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Better market research: Just ask

Before you go spend a bunch of money on market research, why not just ask your customers what they think? Here’s a great example from Amazon:

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Do the right thing, because it’s the right thing

Amazon was testing two different price points for the same offer. Some customers noticed that they weren’t getting the best deal. So, Amazon gave everyone the best price, even though most people never noticed. This is an interesting case because it’s OK for a company to test different prices and offers. Each customer got exactly […]

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Newsletter #893: The “Bring Them Together” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Always look for excuses to bring people together. It’s an amazing word of mouth opportunity. Not only will they talk about […]

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All you need to do is ask. Really!

Want to connect with customers? Want to be able to send them great offers that bring them back again and again? Want to do it for free? Before you embark on a complex social media program or an expensive ad campaign… First — just ask them to sign up for a simple email newsletter. It’s […]

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