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Archive | August, 2012

Master the art of making it right — before you’re asked to do it

Want to make your customers fall in love forever? Apologize for (and fix) problems that they didn’t even know existed. The term for this is proactive customer service. Most companies bury problems. They ignore them or hide them — and hope nobody notices. And you know what? Most companies suck. Great companies own up to […]

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Tell a friend: SocialMedia.org and WordofMouth.org are hiring

Do you love word of mouth and social media? Do you want to work with amazing marketers from some of the greatest companies on earth? Do you want to do it all in a great workplace that’s free of politics and whiners? If so, check out our list of openings. If you see something that […]

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Great writing from Don Draper

All great marketing comes down to great writing. Here’s a classic example of an email pitch for a conference from MarketingProfs:

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Being nice goes a long way

Something about social media makes people feel free to be total asses. They say rude, nasty things that they’d never say face to face. I want to second these positive vibes from Frank Eliason (click to read the full post): For those of us who have participated in social media for years, we have grown […]

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Don’t make me wait — I’ll love you for it

Sometimes it takes a while to deliver a product or service. This is a high-risk moment for your relationship with your customer. We get grouchy when we get bored. What can you do to keep folks happy while they’re waiting? Distract them with some entertainment or information. Give them clear information about how long they […]

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If you need more living space

Meritage Homes has just what you need:

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Newsletter #896: The “Ideas from Airlines” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sure, we’ve all been frustrated by airlines. There are certainly plenty of cracks, flaws, and opportunities for improvement in the industry. […]

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