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Archive | December, 2012

Does the software make you grin?

“I love this! It’s so much fun to use.” That’s what I heard from a member of our team while testing new marketing platforms. I don’t care what it costs, we’re buying that one. Folks — the user experience is all that matters anymore. Your stuff might be better, more sophisticated, more intelligent, or more […]

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How to become an author, publisher, and entrepreneur

My friend Guy Kawasaki has this great new book called APE: Author, Publisher, Entrepreneur – How to Publish Your Book. This is close to my heart because we self-published our Word of Mouth Marketing comic book and audiobook. But what’s more remarkable is all of the ways he’s helping me share his stuff via word of mouth. […]

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Be all about one great thing

Do I need to tell you twice what these guys sell? Simplicity is the best marketing. Let people know what you do – clearly and completely. When you uncomplicate the message, you own an idea and you’re top of mind when someone needs a product like yours. Simplicity is the secret to referrals. Even better: […]

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Would you walk into a sales meeting and poop on the floor?

Probably not. (Not a great first impression.) So why do so many marketers think that it’s OK to add prospects to an email blast list? Here’s the message you send when you do that: “I’m a selfish, lazy marketer who would rather spam prospects than do the work to make a proper, personal sales call.” […]

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Newsletter #917: The “Do It Just for Them” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Something amazing happens when you make specific groups of people feel welcome, special, and understood: They talk about you. Even if […]

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What “word of mouth marketing” means to me

1. The secret to marketing: Earn the respect and recommendation of your customers. They will do the rest. Happy customers are your best advertisers. Thrill them, earn their trust, and they will tell their friends. 2. Honest companies make more money. Companies that don’t earn respect will never get sustainable positive word of mouth. Instead, […]

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Star Wars Merry Christmas Calamity

Everyone, please enjoy my annual showing of the Star Wars Holiday Special. It’s a piece of crap so bad that George Lucas said, “If I had the time and a sledgehammer, I would track down every copy of that show and smash it.” It’ll make your day. (You can find the rest of the movie […]

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A picture is worth 100 pages of legalese

Here’s a classic: In the legal battles over eBook price fixing, Bob Kohn got frustrated that no one was clear on the issues. And a judge ruled that his 100-page filing was excessive. So he created a 5-page comic and submitted it as a legal filing. Lesson: Failure to get a point across is always […]

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Less is more

Maybe you don’t need to add anything to make your product better. Maybe you need to take something away. Take a look at these utensils. Less waste, better for the environment, and less manufacturing cost because of reduced raw material — which means more profit. What can you punch a hole in?

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