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Archive | January, 2013

Great advertising is a bargain

Advertising is trading entertainment or information for our time and attention. You entertain (or inform me) — and I’ll listen to your pitch. If you bore me, I’m going to resent you for wasting my time and reject your brand. Do your ads reward people for the time they give you? Here’s an example done […]

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We better figure out this gun thing quickly …

You can already make a gun, in your home, with a 3D printer. 3D printers are hitting the mainstream and prices will plummet. Which means that in 5 years or less, anyone can make a gun, in their house, in a few hours, in secret, with a $200 home 3D printer. The future is coming […]

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The new Tesla carpool program

They should start a Tesla Carpool program. (Really just a test-drive program, where Tesla owners give a ride to potential buyers.) Owners would be thrilled to show off their hot new car. They are passionate about the tech and the company. Fans would be thrilled to get a ride. Even if those fans don’t turn into […]

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Enjoy these great word of mouth stories from (my other project): 1. The Troy Public Library book burning 2. The 7-Election 3. A toy giraffe’s day at The Ritz-Carlton 4. Virgin America’s Nerd Bird 5. Bodyform’s Facebook response 6. Rackspace sends a hungry customer a pizza 7. Old Spice and Taco Bell’s Twitter banter 1. […]

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Newsletter #919: The “Be There for Them” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People love to talk about moments when a company stepped up to be there for them through amazing customer service, random […]

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Feeling strongly

Some of the best times that I’ve had with my kids were building IKEA stuff. Some of the best college times and girlfriend times too. (Some of the worst times were shopping there.) But either way, I have a strong emotional attachment to IKEA. (Couldn’t care less about most other stores.) Are you giving your […]

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Stay off my butt

I want your product, I like how you make it, and I’ll buy it for years. But I don’t want your logo on my backside. I’m not your billboard, and I don’t want to advertise your brand. I pay you for things, I get your things. If you want me to advertise for you, you […]

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Go ahead, make my day

The phone rings. It’s CVS. They saw I had a prescription that was due for a refill and they wanted to know if I wanted them to go ahead and do it. This made my day. How often do you get a moment of extraordinary customer service? How often does a company do something to […]

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The best book you can read this year

Read Brains on Fire. It’s an AMAZING lesson on how to build a real-world, passionate evangelism program. It’ll change your entire outlook and your entire business. I’m assigning it to our entire company as required reading. It’s short, but it took me a while to read because every page gave me a new idea for […]

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