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Archive | January, 2013

How to make an offline, physical item go viral

Word of mouth isn’t just an online thing — it just takes a little extra smarts to turn a physical item into a sharable idea. Here’s a great example: My friend Jeremy Epstein sent me a t-shirt as a thank you gift from his company Sprinklr. The shirt was produced by CustomInk. CustomInk did three […]

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Newsletter #918: The “Admit When You’re Wrong” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Not everyone likes to acknowledge when they’re wrong. They’re afraid it will attract more negative attention, make them look bad, or […]

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I’m going to buy 12 burritos if you make it easy for me to buy 12 burritos

Take a look at this fax-in order form from Chipotle. No, fax isn’t as cool as an iPhone app. But it’s a lot easier to pass this around the office, get it done, and get our food. Are you missing an obvious way to help your customers buy more from you?

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Rescue that unsubscribe

When someone wants off your email list, take them off your list. One click, no BS. Those are the rules, and it’s just plain common courtesy. But there’s no reason why you can’t deliver a persuasive message to try to convince someone to stay on the list. Here’s a great example from Jeffrey Gitomer:

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