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Archive | March, 2013

Newsletter #928: The “Get Them to Come Back” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great first impression can start a ton of word of mouth, but getting your customers to come back time and […]

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New FTC rules clarify the laws on sponsored social media content

The FTC just released an update to their “.com Disclosures” guide — the biggest update on social media disclosure laws since the 2009 update to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, and the first update to the .com Disclosures since 2000. The biggest addition: Making it painfully clear that disclosure […]

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A guide to becoming a WOW-maker

Here’s a guest post Greg Meyer wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Photo by Daniel Y. Go. It’s really great to open your email and get a compliment or hear something nice that a customer posted about you or your company […]

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Urgency and Exclusivity

Too many marketers have “urgent” sales and false deadlines. Too many “exclusive” offers are offered to everyone. Sooner or later, your customers figure out that you’ve been jerking them around. Peet’s Coffee really did it right with this offer for their Anniversary Blend. It was exclusive to readers of the email newsletter. And it was […]

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Whatever you do, do it well

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” — Walt Disney

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I don’t have any clue where the money went

We launched a new project. It went well. Money was spent, money was earned. I got the final report and all looked good. And I didn’t know the day-to-day details until the end. Yay! I’m finally learning to delegate. I trust my team and I know they’ll do the right thing.

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Newsletter #927: The “More Than Just a Deal” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves talking about a great discount. There are entire websites devoted to them and bloggers who chase them down — […]

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Friends are earned, not bought

Folks, I stumbled on this awful ad on Craigslist — from someone looking to pay for bunch of social media friends. (Yes, there are scum who sell this service.) But it doesn’t work. Your friend count may be high. Your boss may be happy. But none of those people actually friended you because they like […]

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10 Ways to Turn Around Negative Word of Mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Negative word of mouth happens to everyone. In fact, right now, people are talking bad about you and your stuff — and that’s OK, because negative word of mouth is an opportunity to earn […]

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