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Archive | March, 2013

Give people a reason to celebrate

Suzy Kedzierski wrote in about how LinkedIn is getting great word of mouth — by giving people a reason to celebrate and share. Suzy got an award for “Top 1% Most Viewed Profiles” — and, of course, she talked about it, blogged about it, and shared it. (Even if Top 1% = 2 million people). […]

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Lead Capture Failure Strategy #1

Calling it “Lead Capture” is a clue that you don’t get it. You can’t “capture” a person who isn’t ready to do business with you. They can’t be tricked, trapped, or forced. Doesn’t work. Instead, you can earn their interest and attention. You can entice them to talk with you. Leads are given, voluntarily and […]

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