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Archive | April, 2013

Newsletter #933: The “A/B Test Results” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Our friend Anne Holland is behind the fascinating blog at WhichTestWon.com, a publication that gives some great insights on A/B testing […]

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15-minute crash course in word of mouth marketing

Here’s a video of my second-shortest talk on word of mouth marketing (they gave me 15 minutes to explain it all), live from the W2O Social Commerce Summit:

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The two questions people ask before joining a community

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These are the two universal (and often unconscious) questions people ask when deciding whether to join a community. […]

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Spider-Man vs. Clowns

If you’re going to make people happy, make them really happy. Many hospitals send clowns and other entertainers to cheer up sick kids. John Hopkins All Children’s Hospital dresses up their window washers like Spider-Man. Wow! (Here’s the full story.)

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Word of Mouth Marketing in North Korea

In some ways, political revolutions are a word of mouth marketing challenge: How do enough people spread the word that they are ready to stand up for change? How do leaders spread the word about specific actions? That’s why social media has had such an impact in the Middle East. In North Korea, we could […]

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Why do companies still put this dumb thing in their emails?

This e-mail message is authorized for use by the intended recipient only and may contain information that is privileged and confidential. If you received this message in error, please call us immediately at (###) ###-#### and ask to speak to the message sender. Please do not copy, disseminate, or retain this message unless you are […]

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1,499,000 people saw this for free …

…and it’s still a top-selling concert video on Amazon. Every week, several thousand people watch this David Gilmour concert on YouTube. It’s not a clip or a bootleg — it’s the entire DVD in HD. I don’t know where you come down on the copy protection/illegal downloads issue. But getting 1,000s of people to watch […]

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Newsletter #932: The “Give Them a Ride” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their […]

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Why a culture of belief is crucial to customer loyalty

Here’s a guest post Jeanne Bliss, customer experience expert and author of “I Love You More Than My Dog,” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Too often in our daily lives, it feels as if businesses hold all the cards. As […]

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