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Archive | September, 2014

5 good reasons to work at GasPedal

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. We’re looking for talented, passionate people to join our team in Austin and Chicago. Here are five reasons why we love working here — and why we think you will too: 1. Good Mission: Make real change by helping the good guys win. […]

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Newsletter #1006: The “Problem Solved” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every once in a while, a product comes along that solves an issue everyone understands in a way that no one’s […]

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Why do the most sophisticated marketers still use YouTube?

I noticed this video about a product launch for ExactTarget/Salesforce.com. It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise […]

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Kate Alini on BMW’s super-fan surprise and delight social media campaign

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re […]

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Your problem is the simplest thing

Webcam doesn’t work. Could be the drivers, sound card, software conflict, cables. Hours of troubleshooting. (And once you start messing with setting and software, you’re causing new problems. Or maybe it’s this cute (but crappy) USB hub. Lesson: Always check the simplest thing first.

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When is the wrapping better than the gift?

Amazon gift cards come in this great metal gift box. Same gift card, much more impressive gift. Bonus for Amazon if the recipient saves the box and thinks about Amazon every time they use it. Presentation and packaging matters when your stuff is just like your competitor’s stuff. Change the game by changing how it’s delivered. […]

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Check it out: Do a lot of people do this?

There probably aren’t many repeat offenders.

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Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

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Join us and do meaningful work with people you’ll like

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. We’re looking for talented, passionate people to join our team in Austin and Chicago. We believe businesses everywhere are discovering that honest, ethical customer love is the most powerful kind of marketing. We help these people behind big companies win by surrounding them […]

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