Now that every grocery store sells take-out sushi, how does the take-out sushi store make sure they look like a better choice?
A bit of well-designed packaging helps. I don't get to sample the product until I get home — but this premium packaging tells me that the store takes their food seriously. I also paid 10%-20% extra.
Remember, great design is a one-time cost and a long-time benefit.
P.S. Check out TheDieline.com — a blog of the best product packaging.