We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you.
We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard. Learn more.
Lindsay's big idea: The best social media strategy starts by listening.
Since Lindsay Lebresco works at Graco, a company that manufactures products geared toward parents and newborns, it's only natural that she would compare the process of adopting a social media strategy to a birth. As a matter of fact, the process from conception to execution took a little over nine months! In her presentation, Lindsay talked about how the company took care before participating in online conversation and why listening was the important first step.