Marriott asked me to vote for them in the Freddie Awards. They sent a short email with the subject: “Take 1 minute – vote Marriott Rewards a 10”. The body of the message had a short list of new features in their awards program.
I’m glad to do it. I’m a frequent guest.
Lesson: When was the last time you asked your fans to help you? You’ve got a zillion happy customers!