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Authenticity

Karen Hughes was the State Department’s "public diplomat" whose job was to "communicate the goodness of America" around the world. She resigned.

Slate’s Fred Kaplan says:

You can craft a fine message and recite it with a smile, but the reception will be determined by what a country does.

That’s a lesson for all businesses that think they can use advertising to replace fundamental quality.

(Read the full story.)

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