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BlogWell: How Big Brands Use Social Media

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Word of Mouth Supergenius

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Small business reading list

Blogs are great, but trade magazines are still important. If you're an entrepreneur or small business, read these: 1. The entrepreneur's essentials: Inc. and Fast Company2. The trade magazine for your industry: DM News, PR Week, Plumbing News, or whatever you do3. The trade magazine for your client's industry: You need to know how they […]

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Kaiser Permanente’s video case study: Using internal social media tools to improve collaboration

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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Kimpton: 1001 reasons to talk

Kimpton Hotels is all about awesome service and they are great at word of mouth-worthy promotions. When you check in, there are 50 reasons to talk to a friend about them: Borrow a pet goldfish to keep you company Kid-friendly rooms Tall-people-friendly rooms Complimentary cookies and happy hours Wacky robes and funky socks to borrow […]

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Newsletter #742: The “Save Their Time” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} If you can save your customers’ time, and their hectic schedule, you can be a hero — the type of hero […]

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It’s not going to work until you make it simple

I had two experiences recently where well-meaning environmentalists tried to get people to recycle — and it backfired. Each case involved three garbage cans and detailed, complicated signs explaining what went where. It was too hard, people got flustered — and everything went in the trash.  Simplicity rules: It's better to get a few simple […]

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SAP’s video case study: How to build vibrant, engaging communities

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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