Their course on social marketing teaches entrepreneurs how to build a social media strategy along with a lot of other important things to know about making money in a digital climate. It’s part of their massive open online courses, or MOOCs, on Coursera. Of course, since I used to teach word of mouth marketing and […]
About GasPedal Staff
Northwestern is offering a free social media course for entrepreneurs
September 11, 2015
Where you spend your conference budget matters
August 30, 2013
It’s conference season again, and you have an inbox full of event invitations. We know you have a lot of choices of events to pick from, and as a group focused on brands, we wanted to share three questions to consider when deciding what to attend: 1.) Is it an event hosted by a member […]
Newsletter #877: The “Great Pictures Make for Great Business” Issue
March 29, 2012
Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. Great copy can do incredible things, but […]
Newsletter #871: The “Update on Our Amazing Word of Mouth Projects” Special Issue
February 16, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is an incredibly powerful force. More than marketing, it actually changes companies forever. It rewards good people at […]
Newsletter #866: The “It’s The Little Things” Issue
January 12, 2012
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This issue is all about little, simple ideas that can lead to big things. How it can be done: 1. To […]
Boeing’s case study: How to integrate social media at corporate events
November 24, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]
Do you run social media at a big brand? Meet leaders like you at BlogWell.
October 12, 2011
BlogWell: How Big Brands Use Social Media is an awesome social media conference series. In one afternoon, we hear 8 great case studies on corporate social media. Our next one is in Atlanta on November 8 and features case studies from UPS, Newell Rubbermaid, NCR, Coca-Cola, Solo Cup, Georgia-Pacific, DeVry University, and UPS — and we’d […]
Newsletter #846: The “Make It More Inviting” Issue
August 18, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Good things happen when you make your business more comfortable, more open, and more inviting for your customers. A few […]
Research In Motion’s video case study: How we use social media for customer support, presented by Michelle Kostya
March 25, 2011
Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington, D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]
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