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BlogWell aha! #5: Social media strategy from Marc Monseau of Johnson & Johnson

Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you'll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program.

You'll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you'll see some brilliant presentations like this one from BlogWell New York:

Marc Monseau's big idea: "The best time to engage in social media is right now, because the conversation is happening with or without you"

In Marc's presentation, he talks about the difficulties of engaging in social media in a heavily regulated industry. The first step Johnson & Johnson took was realizing that the conversation on the web, and in any social media forum, was happening without them, and would continue to happen without them unless they decided to join in. That realization predicated their move into social media to help shape the conversation and share their story.

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