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Blow Their Mind, Man

The secret to word of mouth marketing (and to be an awesome company):

  • Blow people’s minds with amazing gestures. 
  • Do it surprisingly and generously. 
  • Do it for people with big audiences (or social media audiences).

Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t have a restaurant). Read the entire story here — it’s worth it.



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  1. Rodney Robinson October 14, 2014 at 11:51 am #

    I love this. The winning strategy is to no longer talk about excellence, but to consistently deliver it while exceeding expectations. Nothing sells a lifetime customer better than what Mortons did! That’s awesome. Thanks Andy.

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