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Brands can have a personality too

snarky tweetsI love this snarky Twitter exchange between Taco Bell and Old Spice.

It shows that real people with a real sense of humor work there. It’s something that you can connect to and appreciate more than yet another canned ad.

Just as important: It fits these brands, who already incorporate humor into their advertising. You want to be conversational, but never out of character.

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