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Candyland: A larger-than-life publicity stunt

Hasbro turned Lombard Street in San Francisco into a life-sized Candyland board for the game's 60th anniversary. It's a fantastic example of a great publicity stunt: Simple idea, visual (news choppers were orbiting overhead), lots of people could participate, and it's fun.

I'm always flabbergasted by the companies who spend a fortune on a tricked-out semi-trailer with product information. Boring and expensive. If I can see it at Best Buy, I don't need to see it at a state fair.

If you want real attention, you've got to be different. And different means interesting, not expensive.

Nice job!

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