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You Can be an Email Marketing Supergenius #208

#2.08: The “Encouraging Pass-Alongs” Issue Learn to increase your list size by encouraging your readers to forward messages to a friend. 1> Tell Them To 2> Make It Easy 3> Reach out to Recipients 1> Tell Them To If you want people to forward your email — just ask. Add text and buttons that say […]

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You Can be an Email Marketing Supergenius #207

#2.07: The “Getting Real Customer Data” Issue Everyone is jumpy when it comes to privacy — but we’ll give up personal data if you ask the right way. 1> Ask on the Second Screen 2> Give a Good Reason 3> Offer an Offline Incentive 1> Ask on the Second Screen Whatever is in the main […]

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You Can be an Email Marketing Supergenius #206

#2.06: The “Focus on the Footer” Issue The bottom of your email is some of your most valuable marketing space — don’t waste it! 1> Who Are You? 2> How Do I Get On the List? 3> What Else Do You Do 1> Who Are You? Regardless of what’s in the main body of your […]

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You Can be an Email Marketing Supergenius #205

#2.05: The “Design for Email” Issue Email designs don’t work the same as web pages or direct mail. Design for email and get better response. 1> Keep it Scannable 2> Break it Up 3> Light Up the Links 1> Keep it Scannable Scannable — not readable. People don’t read email carefully; they scan quickly to […]

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You Can be an Email Marketing Supergenius #204

#2.04: The “Customer is Always Right” Issue Give customers more control over their subscriptions, and you’ll keep them reading and keep them buying. 1> Let Them Choose Titles 2> Let Them Choose Timing 3> Let Them Change Their Minds 1> Let Them Choose Titles Offer more (shorter) newsletters on many topics instead of one general-purpose […]

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You Can be an Email Marketing Supergenius #203

#2.03: The “Use the Preview Window” Issue Newspapers know that the top of the first page drives sales. In email, it’s what shows up in the preview. 1> Don’t Waste the Space 2> Use Your Action Areas 3> Bury that Banner 1> Don’t Waste the Space If people don’t see something they want in your […]

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You Can be an Email Marketing Supergenius #202

#2.02: The “Opt-In Offline” Issue Use your offline marketing to get great new subscribers for your online newsletters. 1> Capture Subscribers at Conferences 2> Pull Them in on Phone Calls 3> Reel Them in at Retail 1> Capture Subscribers at Conferences Ask for email sign-ups at any event that involves meeting folks in person. Face-to-face […]

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You Can be an Email Marketing Supergenius #201

#201: The “Creating Confidence” Issue Everyone is wary of giving out their email address. Build your lists by building trust and confidence. 1> Promote Your Privacy Practices 2> Reassure with Reminders 3> Eliminate the Extra Check-Box 1> Promote Your Privacy Practices You’re not planning on spamming your customers, so why not get credit for doing […]

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You Can be an Email Marketing Supergenius #126

Segmenting Your Subscribers Issue # 126 1> Seduce Them Into Self-Segmenting 2> Qualify Them With Clicks 3> Segment With Surveys 1> Seduce Them Into Self-Segmenting Your subscribers will funnel into nice, focused segments if you use the easiest technique of all — offer lots of newsletters on very narrow topics. Keep your titles fine-tuned to […]

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