Simple Testing Issue # 106 Improve response to your email campaigns with simple testing strategies that identify optimal email copy. 1> Random Landing Pages Raise Response 2> Mini-Mailings Maximize Major Mailings 3> Search Engine Strategy To Select Subjects 1> Random Landing Pages Raise Response Never forget — your email message is only half of the […]
You Can be an Email Marketing Supergenius #105
December 19, 2002
Welcome Messages Issue # 105 1> Send A Welcome Email 2> Improve The Relationship 3> Should You Use Double Opt-In? 1> Send A Welcome Email Every time you get a new subscriber, send a welcome message immediately. They should get it in just a few seconds. Why? It reminds them that they signed up so […]
You Can be an Email Marketing Supergenius #104
December 12, 2002
Where To Ask For Email Addresses Issue # 104 1> Always On The Home Page 2> One Click Away 3> Every List In Every Form 1> Always On The Home Page Put the sign-up form for your email lists right on your home page, at the top left or right. Nothing is more important on […]
You Can be an Email Marketing Supergenius #103
December 5, 2002
When Not To Mail Issue # 103 1> If You Are Busy, They Are Busy 2> Cheap-o Research 3> Test, Test, Test 1> If You Are Busy, They Are Busy Never send email at the end of the business day, especially on Fridays. At the end of the week, you’re probably rushing to finish that […]
You Can be an Email Marketing Supergenius #102
November 29, 2002
Subject Lines That Work Issue # 102 1> Numbers Raise Response Rates 2> Skip The Spam Words 3> The Defense Against Deletion 1> Numbers Raise Response Rates No one knows why, but putting a number in the subject line of an email message greatly increases readership and response rates. Just about anything works: Top 10, […]
You Can be an Email Marketing Supergenius #101
November 18, 2002
Great Tell-A-Friend Pages Issue # 101 1> The More, The Merrier 2> Keep It Easy 3> Respect and Reassure Them 1> The More, The Merrier Your Forward-To-A-Friend (“FTAF”) page should enable users to forward an article to more than one person. Once you get readers to a page where they are going to advertise your […]
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