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It’s not the critic who counts

Fascinating how many Deadheads found a reason to criticize the Grateful Dead’s farewell concert tour (example). Folks, it’s a concert by a band that played more than 2,500 concerts over the years. And this time you can watch a live stream for 20 bucks. About as uncontroversial as you can get. But here’s the real […]

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The most important July 4 video …

(Yes, I post this every year. You can’t enough of Rhett & Link.)

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Who sent me this amazing gift?

So you bought someone a nice, expensive gift on Amazon. You checked the gift option, wrote them a special note, and it was super thoughtful and very sweet. Problem is, the recipient has no idea who it came from. There’s no card, no name, no label. Oh, wait. There it is: a tiny slip of […]

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Just because Google does it, it isn’t necessarily better

I often rant that Google’s “search only” view of the world doesn’t work for most people, and that folks need visible structure to understand where things go. We want folders and to know where stuff is. Techies tend to object and say, “Just search — it’s all there. Why put it in a folder?” The […]

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Merry Star Wars Holiday Yuck Ick

Everyone, please enjoy my annual showing of the Star Wars Holiday Special. It’s a piece of crap so bad that George Lucas said, “If I had the time and a sledgehammer, I would track down every copy of that show and smash it.” More info here. It’ll make your day. (You can find the rest […]

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And that’s exactly why I blog every single day…

Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the […]

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Toying with emotions will backfire

Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people […]

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Cute puppy + Genius word of mouth marketing from KLM

Do you want genuine, meaningful word of mouth?  Do something worth talking about.   P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.

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We need an Operations Director in Austin

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring an Operations Director at SocialMedia.org. It’s a fantastic place to work: interesting work, a meaningful mission, and positive culture. I’d be grateful if you could share […]

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