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Domain crazy

I’m looking for a domain for a new project (company?) that I’m starting. I emailed 3 people who had pretty good domains that they aren’t using, offering to buy the domains. Each of them asked me for $2 million +. That’s just stupid. To those of you who think you’re cashing in on a hot […]

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Damn! Google. WOW.

Want to get people talking? Wow them. Check out the “Street View” on Google Maps.

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Dear Sony

Dear Sony: Please accept my sympathies.  You’ve become the old guy wearing khakis at the rock concert.  It’s time to accept that you’re just not cool any more. It’s time for us to go our separate ways.  Yes…I’m breaking up with you. We used to be in love.  I eagerly bought everything you offered. TV, […]

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The first graduate course on Word of Mouth Marketing

Just in: I’ll be teaching the first graduate-level course anywhere dedicated to Word of Mouth Marketing.  Northwestern University’s Integrated Marketing Communications Program, in the Medill School of Journalism has been kind enough to invite me to join the faculty. This will be a summer course. The students will be doing a ton of real-world live […]

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A Measurement Double Standard

Everyone is talking about how we measure the ROI of word of mouth and social media. It’s an important topic, and I helped lead the early efforts in the field when I was at WOMMA. Here’s what’s bugging me. Talk to some traditional marketers about blogs or word of mouth — and they demand formal […]

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Good Money, Bad Money

Are you charging for things you shouldn’t be?  Is the way you sell things costing you money or referrals? Photographers traditionally charge you for the photo shoot, then they lock away the negatives in a drawer, making you pay a huge fee for the prints.  This makes every single customer angry.  It always has.  It […]

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