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Use small stuff to make big impressions

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make […]

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Secrets are great for word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you […]

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Never underestimate the cost of negative word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]

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Tell an epic story

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story […]

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Turn “whoops” into a word of mouth opportunity

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow […]

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Your talkers can say it better with a gift

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell […]

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Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

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Talkers: Who is spreading word of mouth about you?

Great word of mouth starts with finding your TALKERS — the people who are going to tell their friends about you.  Four big ideas about Talkers: 1. Talkers aren’t necessarily your best customers. Just because somebody buys from you doesn’t mean that they are the kind of person who likes to talk to their friends. […]

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