I love this idea: Austin’s Pizza emails out a great coupon every Friday, just before lunchtime. And we have a big staff lunch every Friday. (And it’s an interesting email, and they have great pizza.)
But it arrived at 12:18 today. We already ate. (They usually miss the lunch hour by a few minutes. We needed the offer around 11:00 AM.)
Remember: When you hit send isn’t when the email arrives. With big email delivery services, it can take minutes or hours for your messages to go out. You may be in a long queue behind their other clients. If you have time-sensitive messages, talk to them about this.