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Designs vs. Brands

Branding is much harder than design. So is explaining it.

A brand is a bigger story that creates recognition and feelings. A design just makes it look good.

To build a brand, you need longevity and consistency — so it gets recognized over time and feelings can grow. (Which really means you need patience to let a brand succeed.)

De La Soul has design:

De la soul

Cake has a brand:

Cake

 

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